Management and Marketing
Majors:
- Bachelor of Science in Business Administration, Entrepreneurship
- Bachelor of Science in Business Administration, Leadership
- Bachelor of Science in Business Administration, Marketing
- Bachelor of Science in Business Administration, Marketing Major with Sales Management Emphasis
Minors:
The management program offered by the management/marketing department includes a major or minor in two distinct areas: leadership and entrepreneurship. The department also offers a major or a minor in marketing.
Faculty
Dean B. McFarlin, Chairperson
NCR Professor of Global Leadership Development: McFarlin
Professors: Bickford, King, McFarlin, Sweeney
Associate Professors: Janney, Kiewitz, Lau
Assistant Professors: Kenworthy, Meek, Sullivan
Lecturers: Chelle, Forlani, Gentner, Miller
Adjunct Faculty: Brady, Csokasy, Dudon, Franks, June, Lewis, Wood
Entrepreneurship
Students majoring or minoring in entrepreneurship will develop an understanding of how a business enterprise is conceived, launched, and sustained. The curriculum teaches students how to identify viable business opportunities and explores how such opportunities are transformed into new ventures. Additional emphasis is placed on how entrepreneurial ventures:
- Successfully compete for financial resources
- Successfully identify and reach their target markets
- Successfully establish business processes, systems, and controls to manage small and growth-oriented ventures.
Students must apply to and be accepted as an entrepreneurship major. The admissions process is selective and applications currently close on February 15 (date is subject to change). This is a firm deadline. Because entrepreneurship majors begin a two-course sequence in their sophomore year, the only opportunity to apply for admission into the major is during the winter semester of the first year. However, because many talented students who are interested in majoring in entrepreneurship transfer into the School of Business Administration at the end of their first year, non-SBA applicants will be considered through August 1 on a space available basis. Non-SBA students interested in the Entrepreneurship major cannot be admitted until they are officially transferred into the SBA. Normally, no more than 90 students are in each entering sophomore ENT major class.
A key feature of the entrepreneurship major is the Sophomore Experience in which student teams create micro-businesses and actually run them during their sophomore year. This experience is directed through the Crotty Center for Entrepreneurial Leadership and includes seminars with faculty and entrepreneurs who work with students to develop the essential knowledge, skills, and abilities for successfully running a micro business. Another key feature is the senior seminar in which students work as consultants with an entrepreneur to solve an actual problem within an existing entrepreneurial business. Entrepreneurship majors can also participate in the:
- Everest Real Estate Challenge (open to ENT majors only)
- Flyer Angels (a student-run investment organization open to ENT majors only)
- the UD Business Plan Competition (open to all students, see www.udbpc.com)
For business majors, the minor in entrepreneurship consists of fifteen semester hours.
For non-business majors, the minor in entrepreneurship consists of eighteen semester hours.
Back To TopBachelor of Science in business administration with a major in Entrepreneurship (ENT)
| Liberal Arts Requirements | 48 | |
| CMM 110 | Group Dec-Making | 1 |
| CMM 111 | Inform Public Sp | 1 |
| or CMM 112 | Persuasive Public Sp | |
| CMM 113 | Interviewing | 1 |
| ENG 100 | Writing Seminar I | 3 |
| ENG 200 | Writing Seminar II | 3 |
| HST 103 | West and World | 3 |
| MTH 128 | Finite Math | 3 |
| MTH 129 | Calc for Business | 3 |
| PHL 103 | Intro To Philosophy | 3 |
| REL 103 | Intro to Religion | 3 |
| Select one business ethics course from: | 3 | |
| Business Ethics | ||
| Chr Ethics&Bus World | ||
| Select one business writing requirement from: | 3 | |
| Rprt&Proposal Wrtng | ||
| Technical Commnicatn | ||
| Business Commicatn | ||
| Select two natural science electives from: | 6 | |
| General Biology I | ||
| Chemistry & Society | ||
| General Geology | ||
| Phy Sci Energy & Env | ||
| Phy Sci-Light&Color | ||
| Select one social science elective from: | 3 | |
| Cultural Anthropolgy | ||
| Global Politics | ||
| Amer Political Systems | ||
| Introductory Psych | ||
| Prin of Sociology | ||
| Art Study elective | 3 | |
| HST elective (300/400 level) | 3 | |
| PHL/REL elective (300/400 level) | 3 | |
| Business Requirements | 45 | |
| ACC 207 | Intro-Financial Acc | 3 |
| ACC 208 | Intro-Managerial Acc | 3 |
| BAI 150 | Bus Educ Planning | 1 |
| BAI 103L | Bus Computing Lab | 1 |
| BAI 151 | Bus Integratn Exp | 1 |
| DSC 210 | Stats For Bus I | 3 |
| DSC 211 | Stats For Bus II | 3 |
| ECO 203 | Prin of Microecon | 3 |
| ECO 204 | Prin of Macroecon | 3 |
| FIN 301 | Intro to Financial Mgt | 3 |
| MGT 201 | Legal Envirnmt-Bus | 3 |
| MGT 301 | Organiztnl Behavior | 3 |
| MGT 490 | Managing the Entrpse | 3 |
| MIS 301 | Info Sys in Org | 3 |
| MKT 301 | Prin of Marketing | 3 |
| OPS 301 | Survy-Oper&Supply Mgt | 3 |
| ECO elective (300/400 level) | 3 | |
| Major Requirements | 18 | |
| MGT 220 | Entrep Soph Exper I (Must be taken first semester Sophomore Year) | 2 |
| MGT 221 | Entrep Soph Exper II (Must be taken second semester Sophomore Year) | 1 |
| MGT 320 | New Venture Creation | 3 |
| MGT 321 | Financing Entp Vent | 3 |
| MGT 430 | Senior Sem-Entrnshp | 3 |
| Select two courses from: | 6 | |
| Leadership&Motivatn | ||
| Enrepenrl Marketing | ||
| Sm Business Managmnt | ||
| Business Plans | ||
| HRM /in Emergng Firms | ||
| Family Business Mgt | ||
| Curr Issues-Entrepen | ||
| New Product Devlp | ||
Minor in Entrepreneurship (ENT)
| Entrepreneurship (business majors) | ||
| MGT 320 | New Venture Creation | 3 |
| MGT 321 | Financing Entp Vent | 3 |
| Select three courses from: 1 | 9 | |
| Leadership&Motivatn | ||
| Enrepenrl Marketing | ||
| Sm Business Managmnt | ||
| Business Plans | ||
| HRM /in Emergng Firms | ||
| Family Business Mgt | ||
| Franchising | ||
| Curr Issues-Entrepen | ||
| New Product Devlp | ||
| Total Hours | 15 | |
| 1 | A student minoring in entrepreneurship may petition the department chair to substitute other management courses in place of one, but not two, of these electives. The request will be considered in light of the student's overall academic program and career intention. It is recommended that the student speak to the department to determine the course offerings schedule. |
| Entrepreneurship (non-business majors) | ||
| ACC 200 | Intro to Accounting | 3 |
| MGT 201 | Legal Envirnmt-Bus | 3 |
| MGT 320 | New Venture Creation | 3 |
| MGT 321 | Financing Entp Vent | 3 |
| Select one course from: | 3 | |
| Leadership&Motivatn | ||
| Enrepenrl Marketing | ||
| Sm Business Managmnt | ||
| Business Plans | ||
| HRM /in Emergng Firms | ||
| Family Business Mgt | ||
| Franchising | ||
| Curr Issues-Entrepen | ||
| New Product Devlp | ||
| Total Hours | 15 | |
Leadership
Students majoring or minoring in leadership will develop understanding and competencies in:
- Motivation
- Group dynamics
- Team processes
- Cross-cultural management
- Employee training and development
- Organizational design, development, and change
For the student majoring in leadership, a key component of the curriculum is the "bookend" experience that begins in the first semester of the junior year with co-registration in Organizational Behavior (MGT 301) and Managerial Skills (MGT 302). Knowledge, skills, and abilities gained in these two courses will be reinforced throughout the remaining leadership courses, and leadership majors are required to demonstrate working competencies in these areas in subsequent courses. To complete the "bookend" experience, leadership majors will register in their senior year for the capstone course, Seminar in Experiencing Leadership.
The management faculty strongly recommend that students completing the leadership major also complete a major or minor in another business discipline. Other majors or minors that are complementary include:
- Entrepreneurship
- Marketing
- Finance
- Operations management
- Accounting
- MIS
A leadership major combined with a major or minor in a business function creates an outstanding combination for employment.
Back To TopBachelor of Science in business administration with a major in Leadership (LDR)
| Liberal Arts Requirements | 48 | |
| CMM 110 | Group Dec-Making | 1 |
| CMM 111 | Inform Public Sp | 1 |
| or CMM 112 | Persuasive Public Sp | |
| CMM 113 | Interviewing | 1 |
| ENG 100 | Writing Seminar I | 3 |
| ENG 200 | Writing Seminar II | 3 |
| HST 103 | West and World | 3 |
| MTH 128 | Finite Math | 3 |
| MTH 129 | Calc for Business | 3 |
| PHL 103 | Intro To Philosophy | 3 |
| REL 103 | Intro to Religion | 3 |
| Select one business ethics course from: | 3 | |
| Business Ethics | ||
| Chr Ethics&Bus World | ||
| Select one business writing requirement from: | 3 | |
| Rprt&Proposal Wrtng | ||
| Technical Commnicatn | ||
| Business Commicatn | ||
| Select two natural science electives from: | 6 | |
| General Biology I | ||
| Chemistry & Society | ||
| General Geology | ||
| Phy Sci Energy & Env | ||
| Phy Sci-Light&Color | ||
| Select one social science elective from: | 3 | |
| Cultural Anthropolgy | ||
| Global Politics | ||
| Amer Political Systems | ||
| Introductory Psych | ||
| Prin of Sociology | ||
| Art Study elective | 3 | |
| HST elective (300/400 level) | 3 | |
| PHL/REL elective (300/400 level) | 3 | |
| Business Requirements | 45 | |
| ACC 207 | Intro-Financial Acc | 3 |
| ACC 208 | Intro-Managerial Acc | 3 |
| BAI 150 | Bus Educ Planning | 1 |
| BAI 103L | Bus Computing Lab | 1 |
| BAI 151 | Bus Integratn Exp | 1 |
| DSC 210 | Stats For Bus I | 3 |
| DSC 211 | Stats For Bus II | 3 |
| ECO 203 | Prin of Microecon | 3 |
| ECO 204 | Prin of Macroecon | 3 |
| FIN 301 | Intro to Financial Mgt | 3 |
| MGT 201 | Legal Envirnmt-Bus | 3 |
| MGT 301 | Organiztnl Behavior | 3 |
| MGT 490 | Managing the Entrpse | 3 |
| MIS 301 | Info Sys in Org | 3 |
| MKT 301 | Prin of Marketing | 3 |
| OPS 301 | Survy-Oper&Supply Mgt | 3 |
| ECO elective (300/400 level) | 3 | |
| Major Requirements | 18 | |
| MGT 302 | Managerial Skills | 3 |
| MGT 401 | Orgn,Dsn,Cul&Change | 3 |
| MGT 402 | Leadership&Motivatn | 3 |
| MGT 410 | Senior Sem-Lrdshp | 3 |
| Select two courses from: | 6 | |
| Cross-Cult Managemnt | ||
| Group Dynamics | ||
| Employee Traing&Dev | ||
| Curr Iss-L'ship | ||
| HRM /in Emergng Firms | ||
| Franchising | ||
| Sales Management | ||
Minor in Leadership (LDR)
| Leadership | ||
| MGT 301 | Organiztnl Behavior | 3 |
| MGT 401 | Orgn,Dsn,Cul&Change | 3 |
| MGT 402 | Leadership&Motivatn | 3 |
| Select two courses from: 1 | 6 | |
| Managerial Skills | ||
| Cross-Cult Managemnt | ||
| Group Dynamics | ||
| Employee Traing&Dev | ||
| Curr Iss-L'ship | ||
| HRM /in Emergng Firms | ||
| Franchising | ||
| Curr Issues-Entrepen | ||
| Sales Management | ||
| Total Hours | 15 | |
| 1 | A student minoring in Leadership may petition the department chair to substitute other Management courses in place of one, but not two, of these electives. The request will be considered in light of the student's overall academic program and career intentions. |
Marketing
A student with a major or minor in marketing learns systematic ways for identifying, understanding, and satisfying consumer and organizational needs. Courses in the major are designed to instill in students an appreciation for both the total marketing process as well as specialized marketing activities such as:
- Purchasing
- Sales
- Retailing
- Brand management
- Marketing research
They likewise focus on how to integrate the marketing process with the objectives of the organization, the functions of the economy, and the constraints of society from national and global perspectives. Students learn to apply conceptual principles and quantitative techniques in their study of consumer and business markets with the goal of becoming informed, skilled, and competent marketing professionals. Marketing majors also have the option to earn an emphasis in Sales Management as part of their major. Specifically, to earn the emphasis, majors must select all three of their electives from a required list of marketing courses that focus on sales and associated issues. This emphasis is very attractive to many prospective employers. The marketing program also competes annually in the National Collegiate Sales Competition. Marketing majors wishing to participate in the competition apply to be on the UD team in the fall.
Marketing majors frequently combine their academic studies with either a co-op or internship work experience. General elective credit for such experiences is approved on a case-by-case basis with the criteria being the nature of the experience and its degree of integration into the student's academic program as well as successful completion of internship/co-op preparation activities required by the department. Junior and senior marketing majors can also apply to participate in the P&G Marketing Challenge, a competition conducted every semester for marketing students.
Faculty
Dean B. McFarlin, Chairperson
Associate Professors: Pan, Sparks, Wells
Assistant Professors: Davidson, Durmusoglu, Harmon, Hirunyawipada, Watson
Lecturers: Dickey, Krystofik
Adjunct Faculty: Blanford, Sinnott, Woeste
Bachelor of Science in business administration with a major in Marketing (MKT)
| Liberal Arts Requirements | 48 | |
| CMM 110 | Group Dec-Making | 1 |
| CMM 111 | Inform Public Sp | 1 |
| or CMM 112 | Persuasive Public Sp | |
| CMM 113 | Interviewing | 1 |
| ENG 100 | Writing Seminar I | 3 |
| ENG 200 | Writing Seminar II | 3 |
| HST 103 | West and World | 3 |
| MTH 128 | Finite Math | 3 |
| MTH 129 | Calc for Business | 3 |
| PHL 103 | Intro To Philosophy | 3 |
| REL 103 | Intro to Religion | 3 |
| Select one business ethics course from: | 3 | |
| Business Ethics | ||
| Chr Ethics&Bus World | ||
| Select one business writing requirement from: | 3 | |
| Rprt&Proposal Wrtng | ||
| Technical Commnicatn | ||
| Business Commicatn | ||
| Select two natural science electives from: | 6 | |
| General Biology I | ||
| Chemistry & Society | ||
| General Geology | ||
| Phy Sci Energy & Env | ||
| Phy Sci-Light&Color | ||
| Select one social science elective from: | 3 | |
| Cultural Anthropolgy | ||
| Global Politics | ||
| Amer Political Systems | ||
| Introductory Psych | ||
| Prin of Sociology | ||
| Art Study elective | 3 | |
| HST elective (300/400 level) | 3 | |
| PHL/REL elective (300/400 level) | 3 | |
| Business Requirements | 45 | |
| ACC 207 | Intro-Financial Acc | 3 |
| ACC 208 | Intro-Managerial Acc | 3 |
| BAI 150 | Bus Educ Planning | 1 |
| BAI 103L | Bus Computing Lab | 1 |
| BAI 151 | Bus Integratn Exp | 1 |
| DSC 210 | Stats For Bus I | 3 |
| DSC 211 | Stats For Bus II | 3 |
| ECO 203 | Prin of Microecon | 3 |
| ECO 204 | Prin of Macroecon | 3 |
| FIN 301 | Intro to Financial Mgt | 3 |
| MGT 201 | Legal Envirnmt-Bus | 3 |
| MGT 301 | Organiztnl Behavior | 3 |
| MGT 490 | Managing the Entrpse | 3 |
| MIS 301 | Info Sys in Org | 3 |
| MKT 301 | Prin of Marketing | 3 |
| OPS 301 | Survy-Oper&Supply Mgt | 3 |
| ECO elective (300/400 level) | 3 | |
| Major Requirements | 18 | |
| MKT 450 | Buyer Behvr&Mkt Anly | 6 |
| MKT 455 | Mkt Planning&Stratgy | 3 |
| Select three MKT electives 1 | 9 | |
| 1 | To earn an emphasis in Sales Management as part of their Marketing major, students must take MKT 310 (Principles of Selling), MKT 411 (Sales Management), and any ONE of the following three courses: MKT 350 (Internet Marketing), MKT 420 (Entrepreneurial Marketing), or MKT 428 (Promotion Management). Marketing majors may also select MIS 467 (Data Warehousing) as a marketing elective if they are double majoring in MIS. |
Back To Top
Minor in Marketing (MKT)
| Marketing (business majors) | ||
| MKT 301 | Prin of Marketing | 3 |
| Select four MKT electives (300/400 level) 1 | 12 | |
| Total Hours | 15 | |
| Marketing (non-business majors) | ||
| MKT 300 | Survey of MKT | 3 |
| Select four MKT electives (300/400 level) 1 | 12 | |
| Total Hours | 15 | |
| 1 | In a pattern selected in consultation with an academic advisor. |
Management Courses
MGT 201. Legal Envirnmt-Bus. 3 Hours
LEGAL ENVIRONMENT OF BUSINESS
- Survey of the legal environment in which businesses operates. Includes overview of legal system and judicial processes and coverage of constitutional principles for U.S. legal system, ways to resolve legal disputes, forms of business organization, legal issues relevant to employment, legal responsibility of businesses to clients and customers, and liability issues.
Prerequisite(s): Sophomore standing.
MGT 220. Entrep Soph Exper I. 2 Hours
ENTREPRENEURSHIP SOPHOMORE EXPERIENCE I
- First of two-course sequence. Designed to immerse Entrepreneurship major into the dynamics of starting and running a micro-business. Focuses on identifying market need, researching financial viability of business venture to meet that need, and marshalling the resources (among them, financial, human, technical, and motivational) to launch the business. Course is coordinated through the Crotty Center for Entrepreneurial Leadership.
Prerequisite(s): Entrepreneurship major; sophomore standing; overall 2.7 GPA.
Corequisite(s): ACC 207; MGT 201.
MGT 221. Entrep Soph Exper II. 1 Hour
ENTREPRENEURSHIP SOPHOMORE EXPERIENCE II
- Continuation of MGT 220. Focuses on growing and running the micro-business throughout the academic year with planned liquidation or shutdown by the end of the academic year. Course is coordinated through the Crotty Center for Entrepreneurial Leadership.
Prerequisite(s): ACC 207; MGT 201, MGT 220; Entrepreneurship major; overall 2.7 GPA.
Corequisite(s): ACC 208.
MGT 301. Organiztnl Behavior. 3 Hours
ORGANIZATIONAL BEHAVIOR
- Study of individual, group, and team behavior in organizations as they interact to achieve both personal and organizational goals. Topics include individual differences, interpersonal communication, leadership, decision-making, reward systems, conflict management, and work groups and teams
Prerequisite(s): Sophomore standing.
MGT 302. Managerial Skills. 3 Hours
MANAGERIAL SKILLS
- Course focuses on knowledge, skills and abilities in oral and written communication, decision-making, and facilitation of conflict management and group/team management. Demonstrated working competencies are required to complete the course.
Prerequisite(s): Sophomore standing.
MGT 313. Negotiation. 3 Hours
NEGOTIATION
- Course integrates conceptual understanding with practical application of negotiation and examines cultural and gender differences in negotiation, influence of personality traits, the negotiation process, and different ways in which to negotiate. Demonstrated knowledge, skills and abilities are part of course requirements.
Prerequisite(s): MGT 301; junior standing.
MGT 314. Survey-Hum Resources. 3 Hours
SURVEY OF HUMAN RESOURCES
- Survey course designed to familiarize students with the major functional areas in human resources including planning, recruitment and selection, training and development, compensation, benefits, safety, and employee relations. Course develops framework for understanding the roles of HR professional, issues faced by managers and supervisors, and application of sound management theory to these issues.
Prerequisite(s): Junior standing.
MGT 318. Management&Society. 3 Hours
MANAGEMENT AND SOCIETY
- Study of business firms' relationship with society through examination of influence of the competitive environment, government, interest groups, and lobbyists in the public policy process. Subjects include technological changes, racism, poverty, diversity, urban issues, and environmental concerns.
Prerequisite(s): Junior standing.
MGT 320. New Venture Creation. 3 Hours
NEW VENTURE CREATION
- Overview of the concepts and aspects involving creation of new business ventures, new product development, and innovation within existing companies now popularly called corporate venturing. Topics include entry strategies, creating high potential opportunities, entrepreneurial finance, business plan development, entrepreneurial marketing, the legal structures of new businesses, and government programs for assisting entrepreneurial firms. Fall sections open to Entrepreneurship majors only with overall 2.7 GPA.
Prerequisite(s): (ACC 200 or ACC 208); MGT 201; junior standing.
MGT 321. Financing Entp Vent. 3 Hours
FINANCING ENTREPRENEURIAL VENTURES
- Focuses on financial aspects of starting, growing, and harvesting entrepreneurial ventures. Includes assessments of various sources of capital for small and growth businesses with emphasis placed on how common financing deals are structured, common financing pitfalls, and various legal documentation used to consummate financial transactions. Fall sections open to Entrepreneurship majors only with overall 2.7 GPA.
Prerequisite(s): ACC 200 or (ACC 207, ACC 208); junior standing.
Corequisite(s): FIN 301 or MGT 320.
MGT 401. Orgn,Dsn,Cul&Change. 3 Hours
ORGANIZATIONAL DESIGN, CULTURE AND CHANGE
- Course focused at the organizational level of analysis that includes design of organizations, development of organizational culture, and other issues of organizational change. Topics include processes for organizational design and change, power, and information processing.
Prerequisite(s): MGT 301; junior standing.
MGT 402. Leadership&Motivatn. 3 Hours
LEADERSHIP AND MOTIVATION
- An in-depth study of individual and group/team motivation in an organizational setting through examination of individual, organizational, and societal influences on motivation. Focus is on how leaders can understand, and then affect, motivation through a variety of mechanisms.
Prerequisite(s): MGT 301; junior standing.
MGT 403. Cross-Cult Managemnt. 3 Hours
CROSS-CULTURAL MANAGEMENT
- Study of general cross-cultural differences and development of cross-cultural frameworks in decision-making, negotiation, conflict management, communication, and general business relations. Primary emphasis is on understanding how and why cultures differ and how such differences can be managed.
Prerequisite(s): MGT 301; junior standing.
MGT 404. Group Dynamics. 3 Hours
GROUP DYNAMICS, TEAM PROCESSES AND DECISION MAKING
- In-depth study of group formation, team design, and diagnosis with emphasis on developing and maintaining different types of groups and teams. Course focuses on leaders' knowledge, skills and abilities to work effectively with teams and groups.
Prerequisite(s): MGT 301; junior standing.
MGT 405. Employee Traing&Dev. 3 Hours
EMPLOYEE TRAINING AND DEVELOPMENT
- Focuses on training and learning methods and models, career paths, and self-improvement methods within the balance of organizational, job, and individual needs. Additional emphasis on systematic development and evaluation of training programs and role of organizational leader in ensuring employee training and development.
Prerequisite(s): MGT 301; junior standing.
MGT 409. Curr Iss-L'ship. 3 Hours
CURRENT ISSUES IN LEADERSHIP
- Selected topics that consider and analyze current problems and emerging issues in leadership and in the leader's role in promoting effective organizational change and development.
Prerequisite(s): MGT 301; junior standing.
MGT 410. Senior Sem-Lrdshp. 3 Hours
SENIOR SEMINAR IN EXPERIENCING LEADERSHIP
- Focus on integration of knowledge, skills and abilities acquired in leadership major courses. Seminar combines classroom component with relevant and approved internship or consulting project to integrate the study of leadership with its practice.
Prerequisite(s): MGT 401, MGT 402; Leadership major; senior standing.
MGT 414. Multinantinl Corp Mgt. 3 Hours
MULTINATIONAL CORPORATE MANAGEMENT
- Introduction to use of strategic management in international context with examination of different strategic and tactical approaches organizations use to manage international operations.
Prerequisite(s): Senior standing.
MGT 420. Enrepenrl Marketing. 3 Hours
ENTREPRENEURIAL MARKETING
- Study of the techniques used to profitably identify and fill customers' needs when operating with a limited budget during the early stages of a start-up or in a small to medium sized firm. Course strives to develop skills in applying basic marketing principles and high impact sales and promotion techniques in integrated manner to produce a practical, cost-effective action plan for start-ups and smaller companies. Also listed as MKT 420.
Prerequisite(s): MKT 300 or MKT 301; junior standing.
MGT 421. Sm Business Managmnt. 3 Hours
SMALL BUSINESS MANAGEMENT
- Course addresses unique characteristics of small businesses (e.g., resource limitations, family participation) and grapples with ways to overcome the "liability of smallness." Coverage includes effect of macro-trends (e.g., changing technology and globalization) on small business, review of topics from functionally-oriented courses, examination of how functional models such as pricing models can be modified for small business use, and ways for small business to identify and exploit weaknesses of larger, better financed competitors. Prerequisite(s): ACC 200 or 208; MGT 201; junior standing.
MGT 422. Business Plans. 3 Hours
BUSINES PLANS FOR EMERGING FIRMS
- This course explores multiple business models for launching a new venture. Business models are examined in terms of the type of product/service being offered as well as the goals of the entrepreneur, firm growth, and time to market. The benefits and costs of different types of business plans will be examined relative to the opportunities that students may wish to pursue. Students taking this course must have a potential business opportunity in mind.
Prerequisite(s): MGT 320, MGT 321; junior standing; ENT major; permission of department chairperson.
MGT 423. HRM /in Emergng Firms. 3 Hours
HUMAN RESOURCE MANAGEMENT IN THE EMERGING FIRM
- This course explores issues unique to the human resource management (HRM) needs and challenges facing entrepreneurs and their firms. Emphasis is placed on how entrepreneurs can create effective HRM systems in the areas of staffing, recruitment and selection, compensation, motivations, and employee development. Care will be given to address the changes in HRM needs as the firm evolves through several transitional stages.
Prerequisite(s): MGT 301; junior standing.
MGT 424. Family Business Mgt. 3 Hours
FAMILY BUSINESS MANAGEMENT
- This course explores topics relevant to entrepreneurs within the family business environment. Specific topics examined will include how family businesses emerge and evolve as well as the unique challenges often found in family business context (e.g., dealing with family conflicts, how to motivate and evaluate employees when a mix of family and non-members are involved, and planning for succession).
Prerequisite(s): MGT 320, MGT 321; junior standing.
MGT 425. Franchising. 3 Hours
FRANCHISING
- Provides an overview of business franchising and how franchising can be used to grow a business concept. Students will learn how franchises operate and when to use franchising as a business model. Understanding the complexities of franchising (e.g. which ideas can be franchised, pricing strategies, and territory management) and the keys to success (e.g., the importance of communications, networking, teamwork, leadership) are important goals of the course. Counts as elective credit for ENT/LDR majors and minors.
Prerequisite(s): Junior standing; ENT/LDR majors and minors only.
MGT 429. Curr Issues-Entrepen. 3 Hours
CURRENT ISSUES IN ENTREPRENEURSHIP
- In-depth examination of selected contemporary topics relevant to entrepreneurship. Subject matter may vary each semester. May be taken only once for credit toward Entrepreneurship major or minor.
Prerequisite(s): Junior standing.
MGT 430. Senior Sem-Entrnshp. 3 Hours
SENIOR SEMINAR IN ENTREPRENEURSHIP
- Project-based capstone learning experience for Entrepreneurship major. Course objective is to integrate prior coursework through completion of a consulting project with local entrepreneurial firm, including business plan revision, market research, feasibility testing, financial modeling and analysis, and operations analysis. Course is coordinated through the Crotty Center for Entrepreneurial Leadership.
Prerequisite(s): MGT 301, MGT 320, MGT 321; Entrepreneurship major; senior standing; 2.7 overall GPA or higher.
MGT 490. Managing the Entrpse. 3 Hours
MANAGING THE ENTERPRISE
- Course focuses on creating understanding of how concepts and analytical tools learned in other business courses are integrated in practice to create a unified whole. Students learn how general and top managers gather and use information to influence organizational mission, goals, and strategies. Course typically relies heavily on cases and/or business simulation.
Prerequisite(s): DSC 211: FIN 301; MGT 301; MIS 301; MKT 301; OPS 301; senior standing; Business majors only.
MGT 491. Honors Thesis. 3 Hours
HONORS THESIS
- Selection, design, investigation, and completion of an independent and original research thesis under guidance of departmental faculty member.
Prerequisite(s): University Honors Program participant; permission of department chairperson and director of Honors Program; senior standing.
MGT 492. Honors Thesis. 3 Hours
HONORS THESIS
- Selection, design, investigation, and completion of an independent and original research thesis under guidance of departmental faculty member.
Prerequisite(s): University Honors Program participant; permission of department chairperson and director of Honors Program; senior standing.
MGT 494. Seminar in MGT. 3 Hours
SEMINAR IN MANAGEMENT
- Study of selected topics or issues in contemporary managerial practice, domestic or international. May be taken more than once if topics change. Title will reflect topics covered in a particular offering.
Prerequisite(s): Vary by topic; junior standing.
MGT 497. Internship. 1-3 Hours
INTERNSHIP FOR GENERAL ELECTIVE CREDIT
- Supervised work experience in partnership with sponsoring employer that is directly relevant to major or minor. Must work with internship coordinator and get approval of department chairperson or designee. May be used for general elective credit only.
Prerequisite(s): Entrepreneurship or Leadership major; junior standing; overall GPA of 2.7 or higher; permisson of Internship Coordinator.
MGT 498. Co-op Education Prog. 1-3 Hours
COOPERATIVE EDUCATION
- Optional full-time work period off campus alternating with study period on campus. (See Chapter X; consult Cooperative Education Office for details.) Permission of chairperson or designee required. May be used for general elective credit only. LDR or ENT majors only.
Prerequisite(s): Overall GPA of 2.7 or higher.
MGT 499. Independent Study. 1-3 Hours
INDEPENDENT STUDY
- Supervised study involving directed readings, individual research (library, field, or experimental), or projects in specialized area of management. May be taken only once. May count as general elective credit. Does not apply to requirements for Leadership or Entrepreneurship major or minor.
Prerequisite(s): MGT 301; ENT or LDR major; senior standing; sponsorship by faculty member; permission of department chairperson.
Marketing Courses
MKT 300. Survey of MKT. 3 Hours
SURVEY OF MARKETING
- Survey of marketing for non-marketing majors. Course introduces students to market and environmental analysis, marketing strategy and link with corporate strategy, market segmentation, organizational and consumer markets, and marketing mix (product, price, promotion, distribution).
Prerequisite(s): Non-business majors only; sophomore standing.
MKT 301. Prin of Marketing. 3 Hours
PRINCIPLES OF MARKETING
- The general principles and practices underlying the processes of marketing. Analysis of the environmental conditions of manufacturers, wholesalers, retailers, and other marketing agencies.
Prerequisite(s): Business majors only; sophomore standing.
MKT 310. Prin of Selling. 3 Hours
PRINCIPLES OF SELLING
- The nature of selling, explored through the practical application of buying motives and selling techniques. Projects and role-playing to experience the preparation, closing, and post-purchase phases of selling.
Prerequisite(s): MKT 300 or MKT 301.
MKT 315. Retail Marketing. 3 Hours
RETAIL MARKETING
- Survey of the development of retailing and the impact of consumer behavior, fashion, computers, and other innovations. Structural organization, location, and layout. Merchandising operations including planning of sales, purchases, stock control, markup, and expense control.
Prerequisite(s): MKT 300 or MKT 301.
MKT 330. Services Marketing. 3 Hours
SERVICES MARKETING
- Basic concepts of services marketing including discussion of marketing concepts and their management implications in services organizations, the scope of ethics and social responsibility at the national and global levels, and how the external environment, both domestic and international, influences organization strategy.
Prerequisite(s): MKT 300 or MKT 301.
MKT 340. Multicultrl Mkt Anly. 3 Hours
MULTICULTURAL MARKETING ANALYSIS
- Study of basic concepts and theories of multicultural marketing. Students acquire basic understanding of culture, awareness of cultural differences, and appreciation of importance of cultural adaptation for marketing program, especially as related to development of marketing systems.
Prerequisite(s): MKT 300 or MKT 301.
MKT 341. Bus To Bus Marketing. 3 Hours
BUSINESS-TO-BUSINESS MARKETING
- Concepts and analytical procedures associated with marketing to business. Business consumer and competitor analysis, marketing information systems, marketing research, and demand forecasting. Strategy development in product, promotion, distribution, and pricing with focus on manufacturers of business products.
Prerequisite(s): MKT 300 or MKT 301.
MKT 350. Internet & E-Mkt. 3 Hours
INTERNET AND ELECTRONIC MARKETING
- Comprehensive study of the internet as a marketing channel and as an economic and social phenomenon. Emphasis is on role of internet in firm's overall marketing efforts, especially marketing mix, target markets, and external environment; principles of e-commerce; and application of course knowledge in a managerial and decision-making context.
Prerequisite(s): MKT 300 or MKT 301.
MKT 405. Consumer Behavior. 3 Hours
CONSUMER BEHAVIOR
- Comprehensive study of buyer decision making which offers insight into the buyer-seller relationship. Application of theories from psychology and social psychology to investigate the behavior of industrial and consumer buyers.
Prerequisite(s): MKT 300 or MKT 301.
MKT 406. Marketing Channels. 3 Hours
MARKETING CHANNELS
- Study of the place element of the marketing mix. A focus on the relationships among manufacturers, wholesalers, and retailers. Channel structure and design including franchising.
Prerequisite(s): MKT 300 or MKT 301.
MKT 411. Sales Management. 3 Hours
SALES MANAGEMENT
- The structure of the sales organization; determination of sales policies; selection, training, and motivation of salespersons; establishing sales territories and quotas.
Prerequisite(s): (MKT 300 or MKT 301); MKT 310.
MKT 420. Entrpnrl Marketing. 3 Hours
ENTREPRENEURIAL MARKETING
- Study of the techniques used to profitably identify and fill customers' needs when operating within a limited budget during the early stages of a start-up or in a small to medium sized firm. Course strives to develop skills in applying basic marketing principles and high impact sales and promotion techniques in integrated manner to produce a practical, cost-effective action plan for start-ups and smaller companies. Also listed as MGT 420.
Prerequisite(s): MKT 300 or MKT 301.
MKT 421. Advertising. 3 Hours
ADVERTISING
- Nature and scope of advertising, social and economic aspects, role of research, creative strategy, media planning and selection, coordination with other marketing efforts.
Prerequisite(s): MKT 300 or MKT 301.
MKT 428. Promotion Mgmnt. 3 Hours
PROMOTION MANAGEMENT
- Integration course to familiarize marketing students interested in promotion and marketing communication with tools necessary for the development, implementation, and management of promotional programs. Focus on management and coordination of advertising, personal selling, publicity and public relations, sales promotion, and collateral materials.
Prerequisite(s): MKT 300 or MKT 301.
MKT 435. New Product Devlp. 3 Hours
NEW PRODUCT DEVELOPMENT
- Investigation and analysis of the new product development process, the management of a product through its life cycle, and the importance of the price variable in the product management process.
Prerequisite(s): MKT 300 or MKT 301.
MKT 436. MKT Intelligence. 3 Hours
MARKETING INTELLIGENCE
- This course provides an examination of how consumer marketing is evolving in the context of consumer behavior analysis, personalized marketing channels, and computer automation tools. The focus is on analyzing personalized consumer marketing based on consumer behavior.
Prerequisite(s): MKT 300 or MKT 301.
MKT 440. Global Marketing. 3 Hours
GLOBAL MARKETING
- Emphasis on understanding global marketing environments, developing skills of global market analysis, designing and developing appropriate marketing strategies for global markets, decision making in global marketing.
Prerequisite(s): MKT 300 or MKT 301.
MKT 445. Sp Top: Internal Mkt. 3 Hours
SPECIAL TOPICS IN INTERNATIONAL MARKETING
- Study abroad program. Subject varies from time to time. May be taken more than once if topic changes
Prerequisite(s): Junior standing.
MKT 450. Buyer Behvr&Mkt Anly. 6 Hours
BUYER BEHAVIOR AND MARKET ANALYSIS
- Integration of theoretical components of buyer behavior and marketing research. Emphasis placed on how marketing managers use concepts from these bodies of knowledge to make better decisions. Topics include common processes and methods of contemporary market research, analysis of purchase decisions, market research techniques used to gather information about purchase decisions, and use of information to formulate and implement a marketing strategy.
Prerequisite(s): MKT 301; Marketing major; junior standing.
MKT 455. Mkt Planning&Stratgy. 3 Hours
MARKETING PLANNING AND STRATEGY
- Integrative course in marketing with emphasis on managerial decision making. The course is designed around a strategic marketing planning approach with a clear emphasis on how to do strategic analysis and marketing planning.
Prerequisite(s): ACC 207, ACC 208; MKT 450; Marketing major.
MKT 491. Honors Thesis. 3 Hours
HONORS THESIS
- Selection, design, investigation, and completion of an independent original research thesis under the guidance of a departmental faculty member. Restricted to students in the University Honors Program with permission of the director of the program and the departmental chairperson.
MKT 492. Honor Thesis. 3 Hours
HONORS THESIS
- Selection, design, investigation, and completion of an independent original research thesis under the guidance of a departmental faculty member. Restricted to students in the University Honors Program with permission of the director of the program and the departmental chairperson.
MKT 494. Sp Top: Marketing. 3 Hours
SPECIAL TOPICS IN MARKETING
- Subject varies from time to time. May be taken more than once if topic changes.
Prerequisite(s): Vary by topic.
MKT 497. Internship. 1-3 Hours
INTERNSHIP FOR GENERAL ELECTIVE CREDIT
- Practical work experience associated with career development and career exploration. See internship coordinator for details. Permission of department chair or designee required.
Prerequisite(s): MKT major; junior standing; overall gpa of 2.7 or higher; permission of internship coordinator.
MKT 498. Co-Op Education. 1-3 Hours
COOPERATIVE EDUCATION
- Optional full-time work period off campus alternating with study period on campus. (See Chapter X; consult Cooperative Education Office for details.) Permission of chairperson or designee required. For general elective credit only.
Prerequisite(s): MKT major; overall gpa of 2.7 or higher.
MKT 499. Independent Study. 1-3 Hours
INDEPENDENT STUDY IN MARKETING
- Study of one or more specific aspects of the marketing process with emphasis on individual reading and research. Subject matter to be determined by the instructor on the basis of interest and need of the student. Enrollment limited. Permission of chairperson or designee required.
Prerequisite(s): MKT 301; MKT major; senior standing; permission of department chairperson.
