University of Dayton
Academic Catalog 2013-14


Bachelor of Arts, Communication


  • Communication Management
  • Communication Studies
  • Electronic Media
  • Journalism
  • Public Relations
  • Theatre


The course requirement for communication majors is thirty-nine semester hours. Teacher licensure through the E11A program is an option for communication majors. Consult department chairperson for details.

A minor in communication consists of fifteen semester hours.A minor in political journalism is available for political science majors. The political journalism minor consists of eighteen semester hours. The department also offers a Bachelor of Arts with a major in theatre. See Theatre.


Jonathan A. Hess, Chairperson
Professors Emeriti: Blatt, Gilvary, Harwood, Lain, Morlan
Professors: Cusella, Hess, Robinson, Skill, Thompson
Associate Professors: Anderson, Griffin, Han, Scantlin, Wallace, Watters, Yoder
Assistant Professors: Dunlevy, Langhorne, Peters, Taylor, Valenzano
Media Executive in Residence: Walters
Lecturers: Angel, Beran, Combs, Dickson, Flynn, Goode, Oh, Walter


Bachelor of Arts with a major in Communication (CMM) Minimum 124 Hours

Common Academic Program (CAP)
*credit hours will vary depending on courses selected
First-Year Humanities Commons 112
The West & the World
Introduction to Religioius & Theological Studies
Introduction to Philosophy
Writing Seminar I 2
Second-Year Writing Seminar 30-3
Writing Seminar II
Oral Communication 3
Principles of Oral Communication
Mathematics 3
Social Science3
Natural Sciences7
Crossing Boundariesvariable credit
Faith Traditions
Practical Ethical Action
Advanced Studyvariable credit
Philosophy and/or Religious Studies
Historical Studies
Diversity and Social Justice3
Major Capstone0-3


 Completed with ASI 110 and ASI 120.


Or ENG 100A and ENG 100B, or ENG 200H, by placement.


 Completed with ENG 200H or ASI 120.

Liberal Studies Curriculum
Creative and Performing Arts (May include CAP Arts)3
L2 Proficiency (Proficiency in a language other than English)0-11
Literature (May include CAP components)3
Mathematics, excluding MTH 205 (Satisfies CAP Mathematics)3
Natural Sciences (Satisfies CAP Natural Science)11
Social Sciences (Includes CAP Social Science)12

Major Requirements39
CMM 100Principles of Oral Communication3
CMM 201Foun-Mass Communcatn3
CMM 202Foun-Com Thr&Rsrch3
CMM 330Media Writing3
CMM 480Comm Capstone (Satisfies CAP Major Capstone)3
Select two courses in CMM or THR 36
 Select one concentration from:
Communication Management (CMT)
CMM 320Interpersnal Commnctn3
CMM 321Small Group Commnctn3
CMM 412Statistcl Mthd-Comm3
CMM 421Commnctn-Organztns3
Select two courses from:6
Intervwng-Comm & Bus
Public Speaking
Comm in Infrmtn Age
Comm & Conflict Mgt
Communicatn Intrnshp

Communication Studies (CSS)
Select nine courses from CMM or THR 2, 318

Electronic Media (RTV)
CMM 430Copyediting3
CMM 343Scriptwrtng-Elec Med3
CMM 397Communcatn Practicum 41-3
Select one course from:3
Audio Production
Fund-Video Productn
Multimda Dsgn/Prd I
Select two courses from:6
Class Amer Film
Broadcast News
Adv Television Prod
Multmedia Dsn&Prd II
Electronic Media Mgt
Top-Electronic Media
Communicatn Intrnshp
Global Communication

Journalism (JRN)
CMM 331Feature Writing3
CMM 430Copyediting3
CMM 431Public Affairs Reporting3
CMM 432Law & News Media3
Select two courses from:6
Publication Design
Free Lance Writing
Statistcl Mthd-Comm
Devlpmnt-Mass Media
Spec Topics-Journlsm
Communicatn Intrnshp
Global Communication

Public Relations (PUB)
CMM 360Prin of Pub Reltns3
CMM 412Statistcl Mthd-Comm3
CMM 460Public Rel Writing3
CMM 461Pub Rel Campaigns3
Select two courses from:6
Feature Writing
Publication Design
Spe Top-Pub Relatns
Communicatn Intrnshp

Theatre (CTR)
THR 203Technical Productn3
THR 310Acting I3
THR 340Director-Theatre3
THR 415Hst of the Theatre I3
Select two courses from:6
Theatre Stagecraft
Theatre Lighting
Acting II
Thry&Crtcsm Stage: I
Thry&Crtcsm stage:II
Concepts Scene Desgn
Play Directing

ASI 150Intr to the Univ Exp1
Supporting Area of Study 512
Total Hours to total at least124


At least twenty-four of the required thirty-nine semester hours in all communication concentrations must be 300-400 level. No more than six total semester hours of CMM 390, CMM 397 and CMM 498 may be applied toward the thirty-nine semester hour requirement.


Approved program of study by advisor and department chair must be submitted prior to completion of eighteen semester hours.


Dance courses in the theatre program: THR 201, THR 251,THR 261, THR 271, THR 301,THR 351, THR 361, THR 371 do not count toward the thirty-nine semester hour requirement.


Flyer TV or WUDR.


Twelve semester hours from one discipline or approved minor or area of study: (at least six semester hours at the 300/400 level)


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Minor in Communication (CMM)

CMM 110Group Dec-Making1
CMM 111Inform Public Sp1
or CMM 112 Persuasive Public Sp
CMM 113Interviewing1
Select four CMM courses (300/400-level) 112
Total Hours15


 In consultation with the chairperson.



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Minor in Political Journalism (POJ)

Political Journalism 1
CMM 201Foun-Mass Communcatn3
CMM 330Media Writing3
Select four courses from:12
Feature Writing
Pol Campaign Comm
Rhetoric-Soc Movements
Public Affairs Reporting
Law & News Media
Total Hours18


Available only to political science majors.

Communication/Social Sciences Courses

CMS 316. Intercultural Communication. 3 Hours

Study of interpersonal communication with emphasis on people from different countries and with different cultural backgrounds. Focus on the influence of culture on communication and language, verbal and non-verbal communication similarities and differences from culture to culture, and challenges of successful intercultural communication.

CMS 414. Global Communication. 3 Hours

Introduction to the main topics in the field of global communication. Emphasis on comparative mass media and current issues in global communication. Will not satisfy humanities requirement.

CMS 415. Women & Communication. 3 Hours

Seminar focusing on gender differences in communication, unique aspects to women's communication, and women's rhetoric. Current theory and research examined. Will not satisfy humanities requirement.

Communication Courses

CMM 100. Principles of Oral Communication. 3 Hours

Introduces the relationship between communication and democratic life in contemporary and historical contexts. This course examines the importance of communication in achieving mutual understanding and provides the opportunity to demonstrate effective and ethical dialogue. Students learn to structure messages that deliver complex information to non‐experts, effectively advocate a position, and critique the messages of others.

CMM 110. Group Decision Making. 1 Hour

Communication processes for small decision-making groups. Focus is on the development of general competencies in leadership, group roles, conflict management, agenda setting, problem analysis and research, decision making and critical thinking.

CMM 111. Informative Public Speaking. 1 Hour

Communication processes for presenting information in a public speaking context. Focus is on the development of general competencies in development and organization of ideas, research, adaptation to an audience, use of PowerPoint, and delivery.

CMM 112. Persuasive Public Speaking. 1 Hour

Communication processes for persuading listeners in a public speaking context. Focus is on the development of general competencies in the construction and organization of persuasive strategies, critical evaluation of arguments and evidence, research, adaptation to an audience, use of PowerPoint, and delivery.

CMM 113. Interviewing. 1 Hour

Communication processes for information gathering and employment interviewing. Focus is on the development of general competencies in the conduct and organization of interviews, preparation of resumes, evaluation of questions and responses, research, listening, and nonverbal communication.

CMM 201. Foundations of Mass Communication. 3 Hours

Historical development of mass media in America; survey of mass media theories, impact of mass media on people and society, the role and influence of the news media, new technologies, programming, and pressure groups.

CMM 202. Foundations of Communication Theories & Research. 3 Hours

Study of the nature and scope of communication theories and research. Examination of how the communication discipline developed from classical traditions to its modern perspective.

CMM 311. Studies in Oral Performance. 3 Hours

Oral performance of poetry, prose, and drama; combining study of vocal modulations, pitch, inflection, and tone color with intellectual and emotional analysis of selections as a means of making the literature alive and immediately present.

CMM 313. Nonverbal Communication. 3 Hours

Survey of theory and research in nonverbal behavior. Examination of the influence of environmental factors, physical behavior, and vocal cues on human communication.

CMM 315. International Mass Media. 3 Hours

Focus on the mass media of a particular foreign country or region of the world. Topics may include media content, use, societal effects and ownership.

CMM 320. Interpersonal Communication. 3 Hours

Study of communication behavior in a variety of dyadic relationships including acquaintance, friendship, work, romantic, and family. Focus on communicative behavior and communicative processes in relationship development including building trust, managing conflict, negotiating power, and listening empathetically.

CMM 321. Small Group Communication. 3 Hours

Examination of theory and research related to communicative processes in small, task-oriented groups. Applications include a focus upon decision-making strategies, leadership, conflict management, and cohesion. Prerequisite(s): CMM 110.

CMM 322. Interviewing for Communication & Business. 3 Hours

Analysis of communication in structured dyadic interaction. Emphasis on the following types of interviews: information-gathering, employment, appraisal, and persuasive. Application through role-playing and feedback systems. Prerequisite(s): CMM 113.

CMM 330. Media Writing. 3 Hours

Developing and practicing writing skills for journalism, public relations, and electronic media. Study and practice of ethics in determining news values, gathering information, and communicating clearly and accurately for mass audiences. AP style emphasized.

CMM 331. Feature Writing. 3 Hours

Developing and writing nonfiction stories for newspapers and magazines. Story types include personality profile, color, background, consumer, and commentary. Study and practice in journalistic reporting skills and literary writing techniques. Emphasis on content, organization, style, and accuracy. Strong command of AP style necessary. Prerequisite(s): CMM 330.

CMM 332. Publication Design. 3 Hours

Layout and design of print and electronic publications, including newsletters, brochures, and web-based publications. Instruction in desktop and web publishing software, use of type and illustration, cost appraisal, printing methods.

CMM 333. Free Lance Writing. 3 Hours

Steps of free-lance publication, from market analysis to query letters to writing and rewriting. Mostly nonfiction, magazine markets, some newspaper and nonfiction book markets.

CMM 334. Sportswriting. 3 Hours

In addition to game stories, attention is also paid to writing about personalities, legal issues, and financial issues on the interscholastic, intercollegiate, amateur, and professional levels. Strong writing skills and knowledge of journalistic style expected. Prerequisite(s): CMM 330.

CMM 340. Fundamentals of Broadcasting. 3 Hours

Survey of broadcasting, with emphasis on television and radio networks, programming, regulation, audience measurement, audience effects, and technology. Although attention is given both to the origins and future of the field, contemporary broadcasting is emphasized.

CMM 341. Audio Production. 3 Hours

Study of the theories, processes, and technologies of audio production practices that can be applied in radio, television, and multimedia production. Exercises in recording of voice, music, and special effects. Course includes the operation of basic studio and field equipment, including analog and basic digital recording and editing.

CMM 342. Fundamentals of Video Production. 3 Hours

Explores the techniques of studio and remote video production. Includes the technical and creative aspects of planning and script preparation, producing, directing, technical directing, graphics, editing, camera, lighting, and sound for a variety of video programs.

CMM 343. Scriptwriting for Electronic Media. 3 Hours

Study of concrete approaches to and practice with the kinds of writing being done professionally in all program types on television and radio including corporate media writing. Prerequisite(s): CMM 330 or permission of instructor.

CMM 344. Multimedia Design & Production I. 3 Hours

Introduction to producing in the interactive media of CD-ROM and other digital formats. Reviews basic object linking and embedding in familiar computer programs such as Word, PowerPoint, and Freelance Graphics. Students build skills in multimedia authoring, using all the fundamental tools of graphics, text, audio, and video.

CMM 345. Classic American Film. 3-6 Hours

Topics course surveying the artistic evolution of American film. Includes the analysis of styles of producing, scripting, acting, directing, lighting, sound, cinematography, set design and editing through viewing of classic American films and selected international films that have influenced the art of American filmmaking. May be repeated once as topics change.

CMM 350. Propaganda Analysis. 3 Hours

Examination of major propaganda campaigns in history beginning with Greek democracy. Emphasis on twentieth century propaganda as psychological warfare. Principles of Aristotelean rhetorical theory applied to propaganda analysis.

CMM 351. Public Speaking. 3 Hours

Oral communication in professional situations. Adaptation of principles of effective speaking to specific audiences and occasions. Delivery of informational, problem-solving, and special-occasion speeches. Prerequisite(s): CMM 111 or CMM 112.

CMM 352. Persuasion. 3 Hours

Study of the use of communication to form attitudes. Examination of attitudes and social influence and their effects on human behavior. Topics include selected theories of persuasion, argument construction, and practical application.

CMM 354. Political Campaign Communication. 3 Hours

Examination of theory and research on the role, processes and effects of communication in political campaigns with emphasis on mass media, public speaking, debates, advertising, and interpersonal communications.

CMM 355. Rhetoric of Social Movements. 3 Hours

Study of rhetorical communication in American social movements through examination of the strategies, themes and tactics used by agitators and the institutional responses to discourse aimed at social change.

CMM 360. Principles of Public Relations. 3 Hours

Survey of the field of public relations emphasizing writing and public relations, theoretical implications of the field, the practitioner's role in organization and the community.

CMM 390. Independent Study. 1-3 Hours

Supervised study involving directed readings, individual research (library, field, or experimental), or projects in the specialized areas of communication. May be repeated for up to six semester hours. Prerequisite(s): Permission of department chairperson.

CMM 397. Communication Practicum. 1-3 Hours

Contracted participation in an approved on-campus communication organization. One semester hour per term to a maximum of three semester hours. Grading Option Two only.

CMM 410. Family Communication. 3 Hours

Study of the family from a communication perspective, considering the communication processes within the family and the extent to which communication affects and is affected by the family.

CMM 411. Health Communication. 3 Hours

Examination of communication theory and research as they relate to health care. Issues include reassurance, the role of the patient, interviews, health organizations, the media and health, compliance, providing explanations, and health care professions frequently neglected.

CMM 412. Statistical Methods in Communication. 3 Hours

Study of data gathering methods in communication. Practice in sampling, survey methods, questionnaire development, and experimental design. Emphasis on the use of logic to interpret data and to support claims.

CMM 413. Communication in the Information Age. 3 Hours

Examination of issues related to development, economics, programming, and the future of new mass communication technologies. Prerequisite(s): CMM 201 or permission of instructor.

CMM 416. Development of Mass Media. 3 Hours

History and analysis of the development and interdependence of mass media, print and electronic. Emphasis on its role in political and economic progress of U.S. and attendant responsibility.

CMM 420. Communication & Conflict Management. 3 Hours

Examination of the functions of communication in interpersonal conflict such as marital conflict, role conflict, and organizational conflict. Communicative strategies and tactics for managing conflict.

CMM 421. Communication in Organizations. 3 Hours

Analysis of message initiation, diffusion, and reception in organizations; analysis of the role of communication in developing productive work relationships, management practices, and organizational cultures.

CMM 430. Copyediting. 3 Hours

Editing, particularly news copy editing and headline writing. Emphasis on clear and concise wording; proper spelling, grammar, and punctuation; and accuracy. Strong command of AP style necessary. Prerequisite(s): CMM 330.

CMM 431. Public Affairs Reporting. 3 Hours

Investigative and specialized reporting on matters of public concern. Practice in gathering information from primary and secondary sources, and writing about complex subjects for mass audiences. Prerequisite(s): CMM 330.

CMM 432. The Law & News Media. 3 Hours

Exploration of the free press clause of the First Amendment, as defined by the courts and media practice. Study of First Amendment core values and theories. Investigation into law on libel, privacy, censorship, access to information, and copyright, as well as regulation of broadcast, cable and new electonic media. Prerequisite(s): Junior standing.

CMM 439. Special Topics in Journalism. 3-6 Hours

Concentrated study in special areas of journalism. May be repeated with change of topic.

CMM 440. Broadcast News. 3 Hours

Study of the process and practice of news gathering and writing for radio and television. Course includes research, analysis, writing and editing news and features, as well as legal and ethical concerns of broadcast news. Prerequisite(s): CMM 330, CMM 342.

CMM 442. Advanced Television Production. 3 Hours

Advanced techniques of both studio and electronic field production and post-production editing for television. Prerequisite(s): CMM 342.

CMM 444. Multimedia Design & Producation II. 3 Hours

Advanced level multimedia production emphasizing client-based project generation through a design/production team approach. Focus is on interface design; project planning, script writing, story boarding; digital image, sound and video editing; and the use of authoring software. Prerequisite(s): CMM 344.

CMM 446. Electronic Media Management. 3 Hours

Survey of the leadership/management roles and responsibilities of broadcasting, cable television and corporate media enterprises. Prerequisite(s): CMM 340.

CMM 449. Topics in Electronic Media. 3 Hours

Concentrated study in special areas of electronic media production, criticism, and management. May be repeated once with change of topic. Depending on topic, prerequisites may be imposed.

CMM 452. Public Discourse & Criticism. 3 Hours

Examination of the foundations of the field of communication. Major focus on the development of rhetorical theory with attention to rhetorical analysis and criticism.

CMM 460. Public Relations Writing. 3 Hours

Study, development and application of public relations strategies. Emphasis on strategically effective, factually accurate and grammatically sound written communications for organizational and mass audiences. Prerequisite(s): CMM 330, CMM 360.

CMM 461. Public Relations Campaigns. 3 Hours

Students plan and carry out a public relations program for an established professional organization, work out solutions to communication and public relations problems, and prepare written campaign materials and handbooks. Prerequisite(s): CMM 330, CMM 360, CMM 460; senior standing.

CMM 469. Special Topics in Public Relations. 3 Hours

A concentrated study in specific areas of public relations. Development of specialized projects. May be repeated once with change of topics. Prerequisite(s): CMM 360 or permission of instructor.

CMM 477. Honors Thesis Project. 3 Hours

First of two courses leading to the selection, design, investigation, and completion of an independent, original Honors Thesis project under the guidance of a faculty research advisor. Restricted to students in the University Honors Program with permission of the program director and department chairperson. Students pursuing an interdisciplinary thesis topic may register for three semester hours each in two separate disciplines in consultation with the department chairpersons. Prerequisite(s): Approval of University Honors Program.

CMM 478. Honors Thesis Project. 3 Hours

Second of two courses leading to the selection, design, investigation and completion of an independent, original Honors Thesis project under the guidance of a faculty research advisor. Restricted to students in the University Honors Progam in the University Honors Program with permission of the program director and department chairperson. Students pursuing an interdisciplinary thesis topic may register for three semester hours each in two separate disciplines in consultation with the department chairpersons. Prerequisite(s): Approved 477; approval of University Honors Program.

CMM 480. Communication Capstone Project & Presentation. 3 Hours

Project and presentation in the scholarship, activity and/or practice related to the major concentration. Students will present their work in a forum appropriate to their concentration.

CMM 498. Communication Internship. 1-6 Hours

Communication work experience in an approved organization. Student must be in good academic standing. Students are normally limited to a maximum of three semester hours. Under exceptional circumstances, students may petition the department chair for an additional three semester hours if the second internship is at a different organzation and the student can demonstrate that the position offers a unique and significant educational opportunity not available through the first internship. Grading Option Two only. Prerequisite(s): CMM 110, (CMM 111 or CMM 112), CMM 113, CMM 201, CMM 202, CMM 330; permission of department chairperson.

CMM 499. Special Topics in Communication. 3-6 Hours

Concentrated study in specific areas of speech communication. May be repeated once with change of topic.